China Pet Market
Consumer groups:
1) Of diploma qualification or above, aged
around 30, with monthly income of 3500 yuan and monthly pet expenditures of 300
yuan
2) Shopping habits: pet stores,
pet market, online shop
North Pet Market at a Glance
Beijing Market North Market
North consumers, concerning more
about the price, are used to shop in regular stores and accept new products
with slow response. Wholesale markets have products mainly in medium-low
quality,with a considerable customer flow and sales
amount at weekends. Whereas, chains are in large size and there’re only a few
high-end pet stores.
Pet food sells best in China,
about 67% of total sales amount, among which dry food sells 39%, wet food 7%
and snacks 21%.
Similar to the consumption habits
in overall southern market, southern consumers shop more online and there is a
considerable network of people interested in purchasing on commission.
1) Over 30 agents
2) Over 20 high-end stores
3) 2 standard pet markets:Beijing
Aisida Pet Market, Beijing Oriental Xin Pet Paradise
4) Nearly 400 retailers: 80
square meters average, 1500 square meters the largest
5) 5 chains:Cool Di,
etc.
South Pet Market at a Glance
Shanghai Market / South Market
Compared with price, southern
consumers are concerned more about quality and brand. They consider shopping
environment and service as an extremely important criteria and love to try new
products. Wholesale markets are relatively small-scale and chain stores do not
amount to anything, but more high-end boutiques.
More brands will set up
headquarters or offices in the Shanghai market, just like those in clothing and
cosmetics markets.
– Over 50 agents
– 2 standard pet markets:Beiqiao
Huaboyuan Market of Shanghai, Honghang Flower and Bird Market of Shanghai
– Over 600 retailers: 60 square
meters average, 2700 square meters the largest
– 20 high-end stores: with
luxurious decoration, satisfying environment and service
– 5 chain stores: Baoduolai, etc.
Production from North to South
Producers (North)
Shan Dong Province—Pet Snacks
Shandong, an agriculture province
that supplies a large number of broilers, is the main origin of pet snacks,
because it is convenient to purchase the raw material.
Hebei Province Dry pet food
Hebei, Beijing and Tianjing is
the main origin of dry pet food, because the surrounding area has a large
supply of corm and wheat.
Producers (South)
Jiangsu, Zhejiang and Shanghai
produce a lot of textile products, including: Pets toys, bedding, dry food and
wet food.
Whenzhou, with it’s developed leather industry,
supplies lots of gnawing snacks.
Guangzhou is the main
manufacturing and process base for toys, clothing and accessories.
a contrast to the sale
proportions of four main products
China’s Pet Industry Development Trends
– Online sales with shop sales
– Increasing awareness of brands,
competing for better service rather than price
– Focus on R&D,products
become more valuable
– Personalized high-end services
and products are welcomed
– Industry regulation is urgently
required
– Generally improve the qualities
of employees
A Burgeoning Online Market
Along with the deepening development of
internet, there’s a change of world economic environment. Because consumers
nowadays value efficiency as well as quality, online shopping becomes popular
among people of all walks of life everywhere in the world.
After a few years development, pets related
products become popular online. According to the statistics from Taobao, pets
category accounts for 7% of the total. So, it’s obvious that pet industry is
burgeoning online with the increase of pets number and the increasing advantage
of online economy.
Lets do a statistic analysis with Taobao as
an example.
In Taobao, pets are divided into categories of dog, cat, aquatic animal, rabbit, hamster and other small pets, reptile and bird. Dog and cat, with a percentage of 56% and 18% respectively, rank No. 1 and No. 2. They are followed by hamster and other small pets, bird and reptile.
Data Sources:Chinese Pet Industry White Paper
https://www.petfairasia.com/en/asia-markets/china-pet-market/